Well, they ain't promoting gun safety, or else they'd be keeping their fingers off the triggers.

What an awful ad.

I would have liked it better if they were actually shooting at a scumbag. Maybe in a park, kids around a swingset. Some scumbag tries to lure a child away. Moms from all over the park spring into action. They chase the scumbag a short ways blasting him with shotguns, rifles and then run over him with a four wheel drive SUV. Oh and the SUV has a bumper sticker promoting Girl Scouts. It just doesnt get any better. Oh, Oh, and when the police come to investigate the mom owning the SUV opens the hatch and the back is full of Girl scout cookies. She has record sales that day. Selling to the police, bystanders and news media.It just got better!

The end of the commercial invites the viewer to "Choose your weapon" to protect your child. Well, since Amber Alert only notifies the population AFTER your child has been abducted, I choose the gun. That was easy.

Accurate. The responsibilty of the safety of the child lies with the paraent. So should revenge. Touch my family and friends and die, no matter your race, your creed or your color. Law lives in your heart. My heart disagrees with many of the laws of the land. Kill a rapist if you can get there before the police. Oh, use the knife first.